What is More Important for a Site, Content or Design?

Nowadays, everybody has a website, which is to be expected. You cannot really start an online business or brand without having your web presentation. Websites are an important part of anybody’s online presence, especially if they want to do any sort of business online.

Web design has been trending lately and more and more owners have jumped on the design wagon, with the goal of making their sites prettier. That is a good thing, but it is not the only thing that makes a site good. Content is also important. 

In fact, if you were to ask which of the two is more important, the answer would be both, and here is why.

Web Design Matters a Lot

When you first visit a site, you will be met with a visual experience. People are visual beings and if the site looks bad, most people are likely to avoid it, and understandably so. There is no need to spend time on a site which looks bad, unless you really need the content from that site.

We are more likely to trust a site which has a good design. Visually appealing colors, the organization of the elements, all of these things matter when you are making a first impression, which is what a home page of a site is. But, first impressions are only the start of things.

Content is Where You Continue

Once you make the first impression with your visuals, you have to keep impressing. Content is where you must go to. Your website shouldn’t be full of nonsensical sentences and phrases, but rather well thought of words that should fill in some gaps and keep the visitor interested. 

Content is a necessary part of every site, whether material such as blog articles or something more about your business and the way you conduct things. Consumers like to be reassured that they are making the correct choice with their money.

Mixing Design and Content for the Best Results

Obviously, when we mix both design and content, we get the best of both worlds, which makes everything better. A good design will reel people in quickly and as soon as they see that the site has the content that they need or want to see, they will want to stay.

A site that provides a user with both is the most successful one, no matter what you are searching for. Whether one wants drivers for their keyboard or instructions on how to cook a meal, a good site should help the visitor find the content they want without hassle.

Whenever you are building or designing a site, know that both the way the site looks and the content on the site matter. Make both great and the site will attract and retain more visitors.